Our short werkmovie shows, how our project managers look like, when they are mixing up actual with virtual reality on the streets or parks of our city by trying out our newest VR glasses – the Samsung Gear VR and the Zeiss One – in the real world. For sure its not just fun, since we’ve already developed a few real VR Glass/HMD apps: a 360 panovideo based solution for the Atlantis, the Palm hotel in Dubai and a fully immersive pharmaceutical animated 3D environment for Novartis.
The Award is one of the most prestigious competition for the PR and Communication industry in Europe and the world’s biggest agencies are participating on it: Weber Shandwick, JWT, Edelman, Leo Burnett, Ogilvy, Burson Marsteller, Ketchum and many others.
We’ve managed to stand out among them with our ViaOpta App, which we’ve designed and developed for Novartis’ Ophthalmology Head Office in Basel. The app is helping blind and visually impaired people throughout their daily life – recognizing and reading out the color of objects and the denominations of banknotes, placed in front of the smartphone, an easy to use magnifier, a speaking weather-report service, a talking contact list and timer. All of these function can be used in 7 languages including, Japanese, Chinese and Arabic.
More on the App: LINK
We’d like to thank Novartis for giving us the opportunity to prove our creativity and developing skills.
We would be happy to work for you as well and prepare award – and user – winning apps for your brands.
Mobile and tablet applications are getting more and more relevance in the past few years. If we look around the market, several apps were developed for almost everything, so it is not surprising, that fashion industry also tries to follow the trends.
People are having their mobile phones and tablets with themselves all day long and they would like to have apps for almost everything they are interested in – and their favorite brands deeply belong to this category. Fashion apps are good for following the latest trends and newest offers of our most beloved stores, and online shopping is also a usual feature nowadays.
Shopping clothes or shoes is hard without trying them on, and that is why the most interesting parts of fashion applications are related to two different directions; how can we see the products on our device and how can we customize the items for ourselves.
Let’s see some apps about shoes!
We can find several examples to applications that present the actual offer of a store, and sometimes contains an integrated online shopping function. Read more
Commerce is coming to Mobile so there is inherent need to connect Mobile Apps to Products
First it was game apps, then came photo and video editing and sharing ones, and the latest were social and chat apps.
But now its another area, which will be revolutionised by mobiles: smartphone solutions for retail, shopper marketing, mobile stores, loyalty program apps, etc – the whole customer journey ending with the actual purchase will move to mobile, too. So it’s vital that mobile apps are linked to the actual products automatically and as easily as possible so customers’ effort is minimised.
We, at ARworks prepared a short werkvideo to demonstrate the three most popular and simplest solutions for this, which are:
Barcode, iBeacon and Augmented Reality.
Barcodes are on every product and mobile apps can be developed in a way so they recognise it and show the attached multimedia content. iBeacons can be placed/hidden around or in products (or stores), so apps senses their closed proximity and automatically display any text/photo/video info connected to them. And finally Augmented Reality (AR) can be used in apps to virtually add any type of 3 dimensional animated content to the actual physical product through the screen of the smartphone.
As part of our R&D activity we’ve been experiencing with various virtual materials and accidentally we’ve discovered a special type of heating paper. We’ve made a mat from this material – so if you place your cup on it, after a few seconds, the water will start to boil in it .
Augmented Reality (AR) based smartphone and tablet applications are perfect to present customers real estate projects – building designs, exteriors, interiors, surroundings - in a unique, 3 dimensional, immersive way impossible with other technologies.
Regular solutions always have some flaw – for a non-professional, 2 dimensional images are hard to convert into 3d; rendered flyover videos, without interactivity, are just movies, not too close to the viewer; mock ups are too expensive, exist only one scale ratio and hard to move.
Non of these problems arise, if the building is presented on a tablet, with Augmented Reality or 360 technology – and the result is a lot stronger experience.
His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE and Ruler of Dubai, announced last week the launch of the Smart City initiative focusing on 6 different areas – Life, Transportation, Society, Economy, Governance and Environment. On the announcement event an Augmented Reality (AR) application was used which indicates that AR technology will enter the highest circles of Dubai – and we’re ready to be part of it.
At ARworks we’re convinced that this initiative will turn the daily life of UAE into a fully mobile, connected experience. We’d like to be a part of this digital transformation since our Visually Impressive Technologies (VITs) like Augmented Reality, 360 panoramic photo and video and Kinect based virtual reality could make the otherwise not so spectacular content of mobile applications into a real visual experience – like we did for the Dubai Customs Office on the Gitex, 2013. Apart from this the strong front end app-back end server know-how will help us to built robust, fast data storing and data representation systems – like we’re doing for a government legal institution at the moment.
As a result of the initiative, visitors of the 2020 World Expo will feel that they are really entering a Smart City – the city of the future.
To show, how we think a smart day in the world’s first Smart City, Dubai, will look like already in the near future, we’ve prepared an imaginary diary entry – or a Facebook post – of a day in Dubai. Let’s see the experience:
11, March 2015
7:30 I’m waking up, checking the weather on the live 360 panoramic camera feed from the Burj Khalifa in my bed – sunny day ☺. Preparing kids for school, then leaving the house. On the go my app tells my road toll balance as we’re passing by the toll gate – and congratulates for not overspeeding for 3 months.. Arriving to school, dropping of the family – then booking on my phone the parking spot for today at the office.
8:30 Arriving at work. First scrolling through the new pitch/purchasing announcements from the Ministry of Infrastructure on my iPad – we will actually apply for one of them then approving our numbers for the last month to be automatically send to the authorities. My first meeting is about a real estate project – I’ve just updated the full 3 dimensional model of the new buildings so I can present it to my clients on our interactive 3D projection map. Besides the living 3d model of the new Free Port Zone, I’ll show them how the development is going on with a 360 panoramic video – the video was recorded by the automatic system on site yesterday. They are satisfied with the progress, so I’m happy to leave for lunch. Read more
The Embassy of Finland organized a visit of 30 Finnish students studying business administration to Hungary, Budapest. They visited several companies, and among them our HQ as well, where our CEO and our project managers gave them a short tour in Augmented Reality and other visually rich smartphone technologies. Read more