The sales of smartphones continue to rise, accounting for the bulk of the sale of mobile devices. Relatedly, for every three minutes spent online by an individual, one minute is spent on a mobile device like a smartphone or a tablet. And when you talk about smart devices, you cannot leave out Apple and its iPhone and iPad. While Google and its Android platform have asserted their dominance, edging out the Cupertino-based company, Apple is still a major force in the market, banking on its cult following.
For business owners, these facts bolster the case for iPhone application development in Dubai. Whatever business you are engaged in, mobile marketing should be an integral part of your overall marketing strategy.
While you should make sure that their website is viewed optimally on both smartphones and tablets, you should know that mobile apps can be a valuable tool to boost brand awareness and even generate additional income for your business.
Of course, this would depend greatly on your goals. Many other businesses have found great success in launching apps for information, coupons and gaming. But whatever the goal in your mind is, you need to be aware of your target audience and what best appeals to them. Also, whether you are having the mobile app done in-house or outsourced to a specialist company, you have to make sure that the app is both functional and offers customers real value — unless you want customers to delete the app a few days after downloading it. Take cues from other apps available on iTunes.
If you are keen on launching a gaming app, consider developing two versions: a free and a paid version. A free version allows customers to sample your game and if they like it, they can purchase a premium version which offers features not available in the free version.
Or perhaps, you might want to develop an app that functions as a mobile coupon. As any seasoned retailer knows, offering great discounts and offers is one of the best ways to entice customers. On the other hand, do not forget that apps can also be used by your internal customers – your mobile workforce. One good example of this is having an app developed for your sales team, one which allows them to easily share valuable information, anywhere they are, just before meeting with a prospective client.
As smart devices become more and more a part of the daily lives of consumers, businesses should learn to seize such an opportunity toward their own advantage.