Mobile apps are more than just a passing trend. As app downloads and sales of smart devices continue to rise, mobile apps development, Dubai business owners and marketers should know, can help them generate more income. How, exactly?
One of the most notable advancements in mobile app technology is geo-targeted push notifications. This can mean a number of things for businesses. For example, a recent store visitor can be enticed to come back to the retail outlet through the use of a special customer offer. Brands with a national presence can select which consumers receive special offers based on their location.
For many people, their smartphones have become an indispensible part of their personal and professional lives. What this means for marketers and business owners is that consumers are opening more doors for them in terms of opportunities to make a pitch. In lieu of reading or other activities, many consumers turn to their smart devices during their down time. With a simple push notification, businesses can reconnect with customers.
Businesses looking to give slow-moving products a big push can send timely push notifications to consumers nearby. For example, bake shops with products that are highly perishable can notify consumers near a particular branch about a special offer.
Mobile apps also allow business owners to monitor consumer behaviour. For online retailers, in particular, this means finding out which features engaged customers and which did not.
But having an app developed for your business and having an app that is downloaded and retained by customers is an entirely different thing. There are several strategies which can be implemented to become constantly relevant to customers but mobile app design remains on top of these priorities. Here are a few notable trends in app design.
More and more apps are moving towards app designs that are less obtrusive, which in turn allows users to access various parts of the app with more screen space. This is typically done with the use of an expandable menu where users can access various sections, settings and account information. Many app developers and designers are also trading in highly stylized interfaces for cleaner, minimalist designs. In turn, the focus is redirected towards content. This also allows apps to become snappier and more responsive.
But apart from design, building and launching an app is continuous work. Businesses should market and position their app, provide updates and tweaks to customers and get feedback to help them make the necessary changes to their app.