Mobile Application Development In Dubai – What Business Owners Should Know

Mobile application development in Dubai and various global centres has risen in popularity as more and more consumers purchase smart devices and download apps. Businesses which were once wary about the potential of mobile marketing are quickly being convinced both by the continued rise in the sales of smartphones and tablets as well as the increase in usage of these devices.

Businesses utilise apps in several ways, depending on their needs. Among the most popular uses of mobile apps for business are customer engagement, customer support and promotion. Some online merchants and service providers have benefitted from app development by utilising apps as another platform to bring their products and services closer to consumers. Also, there are businesses which have found great success in utilising apps internally, allowing them to boost the productivity of their employees.

But despite the ready availability of developers to help businesses create and launch their apps, business owners should know that there are several tasks to perform before, during and after the creation of the app. Here’s a brief rundown.

The goal of every business in app development is to deliver value to those who download it. It does not matter if your business is going to use it for marketing and promotion or if you want to generate profit directly from it. As such, it is the task of the business to listen to feedback, both positive and negative, from consumers until your app has been tweaked to a point where it truly provides value to them.

One of the most common errors of businesses that have apps developed for them is to go with the notion that “more is more.” As with a lot of things, the opposite is true. In the design and the development of the app, remain steadfast to your goal and eliminate bells and whistles that may look and sound good initially but add no real value. Design is also integral to the success of an app. Beyond appearance, the interface of your app should make it easier for those who download the app to navigate and explore the features.

Developing an app and putting it on iTunes or Google Play may seem like a simple and straightforward endeavour. But having your app downloaded is very much like having one foot in the door. Unsatisfied customers can easily delete your app with a couple of flicks on their smart device. As such, make sure that prior to launch, your app has undergone extensive testing and tweaking to minimise bugs and problems consumers may encounter once they download it.

Many business owners, especially start-ups, will immediately know that the app market can be quite competitive. As such, it is imperative to utilise various tools to promote their apps through press releases, social media and through the creation of microsites.