Beyond Mobile Application Development – Companies In Dubai Should Promote Their App

More and more companies around the world are now realising the value of integrating mobile marketing strategies in their overall marketing campaigns. As the sales of smart devices continue to rise, companies cannot simply think of mobile websites and mobile apps as luxuries they can easily forgo.

And while businesses can now have mobile apps built for them by specialists in mobile application development, companies in Dubai should not forget that app development is just one step in a long process. Even before your app is launched on iTunes, Google Play or on both app stores, you need to craft a marketing strategy that will allow your mobile app to get noticed by customers. Here are a few ideas to consider.

Whatever channels you are considering to use to promote your new app, you should take your time to make an informative press kit. Apart from crafting a clear and compelling copy, you should also include in your press kit your company logo, a screen capture of the app, the app icon, and even links to a microsite or video channel. As much as possible, your press release should concisely tell how your app can benefit your target audience. You might also consider delving into keyword research to enable your app to be easily found in app stores.

Another good way to promote is to build a microsite which customers can view when they want to know more about your new app. While many users go directly to app stores, a significant portion of consumers are driven by the Web. You can utilise videos to provide customers with a short glimpse of what the app can do for them. You can also ask customers to give their email address to stay informed about the release of the app.

Of course, you should make sure that the content of your microsite is updated with fresh content to help it become more visible online. It also helps to share the content of this microsite on social networking platforms to build more hype and enable your social media followers and fans to share your posts about the launching of your app to their friends.

After submitting your app to an app store, it is now time for you to determine a launch date and generate buzz for the release of your app. You might want to contact tech and trade blogs for write ups and reviews.

Once you’ve launched your app, you still have much work to do. Chief of these is getting feedback from customers who have downloaded your app. With feedback in hand, you can use this information to tweak your app and even to reach out to customers and answer issues they have with your mobile app.