Quick dive into why ‘Habit’ drives App usage

Original Post By: Andrew Lipsman

Earlier this week comScore released our 2015 U.S. Mobile App Report, which is full of interesting new findings on the importance of apps to the digital landscape and how consumers are engaging with them. Through our thorough investigation of how people use apps, one of the most common themes that cropped up was just how important the power of habit was in driving app usage.

We spend more time than ever before using our mobile devices, but particularly our smartphones. What’s become clear is that much of how we use our smartphones occurs on a very habitual, almost unconscious basis. Here are some of the highlight findings from this report illustrating just how ingrained our behaviors have become

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