Retail and e-commerce experts share their tips on how malls and stores can enhance the in-store shopping experience with mobile and social media technology.
(This an excellent retail check list for effective mobile engagement.)
With the continued growth of ecommerce and in-store comparison-shopping via mobile devices, it’s become harder for many bricks-and-mortar retailers to get customers to make on-the-spot purchases. However, instead of seeing mobile and e-commerce as a threat, some savvy retailers have embraced the adage “if you can’t beat them, join them.”
So how are these bricks-and-mortar retailers using mobile and social apps to their advantage – and what can you do to keep consumers from going elsewhere to shop? Follow these nine suggestions to make the sale.