2015 was such an exciting, transformational year for every aspect of mobile, you’d be forgiven for asking “how much more can it rise?” Well, read on as we share our thoughts on the drivers and trends that will make this year, the official Year of Mobile.
(NB: Look out for links to case studies and support content, throughout!)
The good news is certain players in the Hotel sector are ahead of the game when it comes to Beacons and Locational-Based Marketing. Marriott especially, is one brand that’s clearly invested in leveraging the technology to drive up their customer experience rating.
For such a fiercely competitive industry, constantly forced to find new and innovative ways to protect its business against eroding forces such as the falling cost of travel, accommodation alternatives like Air B&B, and the ever-increasing army of travel bargain websites, Beacons represent a significant opportunity to carve out a genuine point of difference. Especially if the Hotel operation has a loyalty programme and existing pool of guest preference information to leverage.
So in no particular order, here are 5 very good reasons why Hotels should be considering investment in Beacon technology.
Museums & Art Galleries
As part of ARworks continued commitment to assisting brands and businesses deliver exceptional customer experience through strategic Mobile App solutions and creative technology, over the next few weeks we’re going to be sharing a series of posts that list some top-line reasons why Beacon technology (and Location Based Marketing) should become a regular addition to specific industries and venues.
For this first post we’re focussing on Museums and Art Galleries. Other than retail, arguably one the most verdant environments for the many benefits Beacons bring to the table.