We started to experience on how to change a certain colour of the live camera picture – this way not just augmenting but changing the reality. On iOS, as a beta version now we’re able to do this – so similar coloured pixels of the real time image feed is changed to some other colour – we can change the colour of your shirt or try a new paint within your living room. So this could open up new possibilities for new type of clients – cosmetics, paint manufacturers or fashion.
