Arworks » Exhibition http://www.arworks.com/en Mobile Marketing Solutions Tue, 24 Jan 2023 04:37:20 +0000 en-US hourly 1 http://wordpress.org/?v=3.5.1 ARworks Delivers Stunning Oculus VR Experience for Infiniti @ Dubai Motor http://www.arworks.com/en/arworks-delivers-stunning-oculus-vr-experience-for-infiniti-dubai-motor/ http://www.arworks.com/en/arworks-delivers-stunning-oculus-vr-experience-for-infiniti-dubai-motor/#comments Fri, 13 Nov 2015 08:56:33 +0000 admin http://www.arworks.com/en/?p=3880 ARworks, on behalf of Infiniti Dubai and H2O,  adapted the Infiniti Dream Road application for the Dubai International Motor Show, through a stunning and exhilarating Virtual Reality experience.

Using the Oculus Rift VR head set, users participate in the ultimate 360˚  drive in the Infiniti Q60. From the sweeping bridges over the Atlantic Ocean Road in Norway, and  heart-stopping switchbacks on Italy’s Stelvio Pass, to the colourful Moroccan Gorges du Dadès and Norway’s dramatic Trollstigen mountain pass.

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To entertain the visitors queuing up for experience, we also added a (not so simple!)  function that allowed us to interpret the twin view feed from the Oculus experience,  to a single view on surrounding flat screen TVs.

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So far it’s proved to be a fabulous success with over 1000 participants in the previous 2 days, and is another poignant example of how brands can use VR to connect with their audiences in emotional and powerful ways.

Full case study to come.

]]> http://www.arworks.com/en/arworks-delivers-stunning-oculus-vr-experience-for-infiniti-dubai-motor/feed/ 0 Santa has arrived http://www.arworks.com/en/portfolio-item/santa-has-arrived/ http://www.arworks.com/en/portfolio-item/santa-has-arrived/#comments Thu, 27 Nov 2014 07:14:15 +0000 admin http://www.arworks.com/en/?post_type=portfolio&p=2759

ARworks has developed for its client, Perfect Tour, a major tour-operator on the Romanian tourism market, a smart solution for activating the visitors of the Romanian Tourism Fair, in mid-November 2014.

The visitors on the stand had the chance to virtually meet, in  augmented reality, some of our client’ special guests: Santa Claus was there, who kept on beaming up from Lapland back and forth, the young and friendly captain of the MSC Orchestra cruise ship, a young and exotic dancer who wouldn’t say her name, and even a group of kids beamed from Disney Land (who were of course sent back to their parents on the first occasion).

The special guests were appearing on the huge LED wall screen in the booth showing the live camera image of the stand, next to the visitors – they were even interacting with them, making fun of  them, depending on their mood.

In the 4 days of fair, hundreds of visitors were activated with our solution and lived an augmented experience that showed them how fun and exciting would be to travel with our client, Perfect Tour.





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