We received the task at the end of August to create VR video content for a global meeting this autumn. One of the aims of the conference was to present the brand’s future ideas, including the new product fixtures . As part of the presentation, unlike usual, participants could get to know the new storefront designs within a virtual shop tour. Every brand’s new product fixture was placed in a 3D store interior, which was built based on a real beauty store, to illustrate them in a real competitive environment.

As the virtual shop walk was part of a presentation, it was indispensable that all participants (about 40 people / group) start and arrive at the same time while their attention had to be directed to the most important information. To achieve this, first we have created a separate internal Wi-Fi network for all 40 Samsung GEAR devices and developed a master application, by which running on the tablet of the presenter the video content could be stopped and restarted.

Furthermore, to maximize the experience, we have also prepared the HTC VIVE version, so after the presentation it was possible to visit the virtual shop to make a real walk and interactively learn the new features of the product fixtures