First it was game apps, then came photo and video editing and sharing ones, and the latest were social and chat apps.

But now its another area, which will be revolutionised by mobiles: smartphone solutions for retail, shopper marketing, mobile stores, loyalty program apps, etc – the whole customer journey ending with the actual purchase will move to mobile, too. So it’s vital that mobile apps are linked to the actual products automatically and as easily as possible so customers’ effort is minimised.

We, at ARworks prepared a short werkvideo to demonstrate the three most popular and simplest solutions for this, which are:
Barcode, iBeacon and Augmented Reality.

Barcodes are on every product and mobile apps can be developed in a way so they recognise it and show the attached multimedia content. iBeacons can be placed/hidden around or in products (or stores), so apps senses their closed proximity and automatically display any text/photo/video info connected to them. And finally Augmented Reality (AR) can be used in apps to virtually add any type of 3 dimensional animated content to the actual physical product through the screen of the smartphone.

All of these serve to minimise customers’ efforts throughout the final step of their journey – the actual purchasing action.

If you don’t want to be left out from this next wave of Mobile Trend and you’d like to have a Mobile App connected to your products or stores, please, let us know so we can prepare our proposal.

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Regular solutions always have some flaw – for a non-professional, 2 dimensional  images are hard to convert into 3d; rendered flyover videos, without interactivity, are just movies, not too close to the viewer; mock ups are too expensive, exist only one scale ratio and hard to move.
Non of these problems arise, if the building is presented on a tablet, with Augmented Reality or 360 technology – and the result is a lot stronger experience.

AR gives the possibility to place the new building at the foot or around of the potential client – like it was really there. The client can walk around it, zoom in, zoom out, can discover not just the static surrounding but the animated parts, which makes the content a lot more real. Moving cars, flying clouds, lights switched on – all of these are possible with AR.

For the video, we’ve used the following apps: Modus Matrix, Quadrum, BizPark27, Advice 3d, ARki, ImpactAR,Rosatom,3D Property Viewer, inreal3d, Jumping Rotterdam, Visuartech, Luminem et Irrigo.

11, March 2015
7:30 I’m waking up, checking the weather on the live 360 panoramic camera feed from the Burj Khalifa in my bed – sunny day ☺. Preparing kids for school, then leaving the house. On the go my app tells my road toll balance as we’re passing by the toll gate – and congratulates for not overspeeding for 3 months.. Arriving to school, dropping of the family – then booking on my phone the parking spot for today at the office.
8:30 Arriving at work. First scrolling through the new pitch/purchasing announcements from the Ministry of Infrastructure on my iPad – we will actually apply for one of them then approving our numbers for the last month to be automatically send to the authorities. My first meeting is about a real estate project – I’ve just updated the full 3 dimensional model of the new buildings so I can present it to my clients on our interactive 3D projection map. Besides the living 3d model of the new Free Port Zone, I’ll show them how the development is going on with a 360 panoramic video – the video was recorded by the automatic system on site yesterday. They are satisfied with the progress, so I’m happy to leave for lunch.
12:00 My app proposes to go to the new restaurant about 10 minutes drive – since I can see in the app, that my friends will be there as well, I’m going there. While waiting for the coffee my app alerts me that my driving license will expire – I check my connected personal datasheet at the Ministry of Interiors within the app – I have one more month to renew it. No problem, I’m booking immediately a time with the app for the next week.
14:00 I’ll have visitors from abroad for the afternoon to show around so I’m going to DWC to pick them up. On the road I just check the interactive real time statistical menu point of the Dubai Tourism app – there were another 5% increase in this month of tourist trips to Dubai. I can understand why ☺.
15:00 They’ve arrived and we are going to the Dubai Creek first, to walk through the virtual tour of Dubai in 1900 – we pick up the necessary Google Glasses in the booth – as we can do at many places of the World’s First Connected Smart City. A kind of time travel, it is. The virtual, otherwise non-existing 3D buildings of the ancient city impresses them very much – so they make some images in them, and share it.
16:14 My son just sent me a mail that he managed to collect all of the virtual characters on their historical augmented reality treasure hunt game in school. Finally, he enjoys learning.
17:00 Since we don’t have time to visit the 2020 World Expo site, we check it through our app, again. A virtual walk within the 3 dimensional, 360 panoramic model of the Expo city is downloaded to the app, and we can discover together the fantastic location, like actually being there.
18:27 Another alert from the app – my medical test are ready, they just came in from the hospital to the app. I check them on the screen. I have to log in first for this info – and there are so many passwords but finally I succeed. I also see the doctors recommendation – a bit less stress, sleep more and eat more fruits to make my cholesterol level right.
19:30 Since we haven’t agreed on anything for tonight, I’m checking the interactive GPS based camera view of the programs tonight in the city. There is one just across the street – and I can book within the app one of the last seats.
22:00 The guests are in the hotel, I’m at home, children are sleeping. It was a pretty intense day in Smart City.

Source: Sight: Contact Lenses with Augmented Reality – Futuristic Video